At KEH Camera, I worked designing and managing their email campaigns. My responsibilities included asset creation and content management for both digital and print marketing. My primary role as email designer was to work with various departments to create relevant and new content for email marketing, which saw a 61% lift during my time at KEH Camera. Research was a pertinent part of campaign development, and required expert input from in-house technicians as well as collaboration with marketing and operations.

As a content creator for marketing, I was directly responsible for email campaign creation, execution and analysis for reporting and metrics, as well as managing the email list. During my time there we were able to achieve above industry average for opens and CTRs and successful conversion rates. I am familiar with Google Analytics, as well as Facebook Insights and Pinterest for Business - reporting on design success is just as important as the creation process and I like to see a design through from sketch to revenue.