Bringing curated cook-and-serve ware together with content and recipes, on one platform.
Southern Kitchen began as a vertical at Cox Media Group before transitioning to an event and commerce platform with GateHouse Media. During that transition, I advanced from Senior/Lead Graphic Designer to Art Director.
One platform, without making people read the story before finding the recipe.
Southern Kitchen's core tension was editorial vs. utility: rich brand storytelling on one side, and a reader who just wants the recipe on the other. The redesign and supporting content had to serve both without friction.
As the team scaled through the GHM transition, I managed designers who supported marketing assets across other GateHouse properties, a junior designer, and worked directly with developers and merchandising vendors and their creative teams. My core responsibilities spanned infographic design, research and copywriting, distribution, email design, print media design, catalog design and maintenance, digital display ads, and supporting graphics across comprehensive campaigns.
SK ecommerce redesign
Site and recipe-page concepts designed to make cook-and-serve product discovery and recipe content feel like one continuous experience across desktop and tablet.
Infographic designs
Research-driven infographics translated food and product knowledge into shareable, distribution-ready visual content.
Print designs
Magazine covers, recipe cards, and holiday shipping assets carried the brand from screen to print.
Anne Byrn cookbook recipe marker
A branded bookmark/recipe marker produced in partnership with cookbook author Anne Byrn.
Editorial and commerce, working as one system.
The redesign and supporting campaign work carried Southern Kitchen through a full platform transition — CMG to GHM — while keeping the reader's path to the recipe short, and the brand's storytelling intact.