about + resume

Have a concept. Stick to it.

I’m Amanda Pharis, a creative director, brand strategist, and AI-enabled business systems thinker working at the intersection of design, e-commerce, operations, and growth.

My career started in design, but it quickly moved beyond making things look good. I’m most interested in building systems that help brands communicate clearly, convert better, and operate with less friction. Whether I’m developing a brand strategy, rebuilding a customer journey, designing lifecycle marketing, creating internal tools, or using AI to move faster, the goal stays the same: make the work smarter without sanding off the human part.

I believe data is the backbone of strong creative strategy. It separates decoration from direction. Good design should solve something. Great design should make the next decision feel obvious.

Outside of work, I’m usually long-distance backpacking with my red terrier, Juno, taking landscape photos, sketching ideas I may or may not finish, or writing headlines for things that absolutely did not ask for headlines.

Instagram feed: @apharis32